As James Avery Artisan Jewelry continued to flourish, it expanded its reach beyond Kerrville. The company has more than 100 stores across the United States, each offering a unique and personal experience. Customers can explore the vast array of designs and even customize pieces to create their own special symbols of faith and love. Despite its growth, James Avery Artisan Jewelry remains a family-owned business, with James Avery's son, Chris Avery, carrying on his father's legacy as the current CEO. The commitment to quality and craftsmanship, deeply rooted in faith and tradition, continues to define the brand.